Incorporate easy-to-recognize branding as relevant calls-to-action.ģ. Make your social media content an entryway to your brand.Understand how and where your target audience consumes your social media content.The Pinterest app is where the action is on this social media platform!!! (Note: Global results are different.) Take the time to understand your market’s social media behavior. It has YouTube, a search engine and a social media platform, Google+. It’s often squeeze between other activities or a dual activity.įacebook remains the heavy weight but don’t underestimate Google. The reason: Social media is short, snackable information. Consider social media mobile app usage.Īppreciate that social media is how consumers navigate and find online information and that social media activity is happening on apps. This information should be integrated into your marketing persona.Ģ. Assess whether you need a shopping app.Shopping app use spikes during morning commute time and lunchtime and later during the evenings or “my time” at home. Important point: Mobile app shopping happens at home and away – it’s not just showrooming! 39% of mobile app shoppers purchase iva the app. What’s changed in 2014 is that customers are using mobile apps to shop on their timetable. They seek information and reduce purchase options on their own. The biggest mobile app use growth was in the categories of Lifestyle/Shopping (174%), Utilities/Productivity (121%) and Messaging/Social Media (103%) according to Flurry Analytics.Ĭustomers start researching both B2C and B2B product purchases way before marketers realize that they’re in market. Mobile app usage grew a stunning 76% in 2014. Here are 4 key factors based on mobile app trends that should be incorporated into your 2015 marketing and beyond. To this end, make sure that your content can be consumed via your mobile app or a social media app.Ĥ Key marketing factors based on mobile app trends 2015
To put mobile app usage in perspective, Target’s mobile usage shows customers go directly to their app. This data points to a move from the mobile web to mobile apps. Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 according to Statista.
#Apptrends contact android
US consumers downloaded on average 8.8 iOS and Android apps per month in 2014, flat with 2013 according to Flurry.Overall mobile app usage grew by 76% in 2014 according to Flurry Analytics.Trends: Mobile apps are where the mobile action is. (Need more mobile data? Here are 55 mobile facts for 2015.) Smartphones are a mature market in the US. 2015 Mobile dataīefore we dive into how you should change your marketing, let’s examine the 2015 mobile data to understand the landscape and context.ġ78 million people in the US owned smartphones, 73.6% mobile market penetration according to comScore based on November 2014 data. As a result, Facebook will force you to ante up to market across their platforms. (Don’t worry-you didn’t hurt our feelings.)īut you should focus on what Facebook is doing because your marketing in 2015 and beyond will depend on it!!!įacebook is investing in mobile including Facebook lightweight, Facebook Messenger, Instagram and WhatsApp. But maybe you weren’t paying attention or you thought we were a lone marketing voice. Your 2015 marketing must be mobile first. Mobile Apps In 2015: Not Just Social Media Anymore
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